Searchbrat is a practical notebook about search, content and measurement. The aim is modest: give a small team a clearer next piece of work, rather than a longer list of marketing slogans.
A new edition, not a borrowed identity
The domain previously hosted marketing writing associated with Kieran Flanagan. This edition is separate. It is not his personal site, does not speak for him and does not claim his employers, clients or results.
The pages in this edition are new writing. Historical references are not presented as a current business relationship or an endorsement.
How we handle examples
Illustrative briefs and experiment cards are labelled. They explain a method; they are not client case studies. We do not add invented traffic figures, testimonials, staff biographies or “tested” badges to make a page look established.
Search documentation is linked to its primary publisher where relevant. A method that works in one setting is not described as a guaranteed outcome everywhere.
Corrections
If a passage is unclear or a reference no longer works, send the address and the specific issue through the editorial form. The brief builder runs locally and does not send its inputs to an AI service or a keyword database.